Dr. Chockalingam

About Dr. Chockalingam

Mark Chockalingam is the Founder and President of Valtitude, a strategy and solutions consulting firm headquartered in Boston, MA, specializing in Demand Forecasting, S&OP, and end-to-end supply chain transformation. Founded in 2004, Valtitude serves Fortune 500 companies and mid-market businesses across industries including Pharmaceuticals, Consumer Products, High-Tech, Food & Beverage, Aerospace, and Oil & Gas. Dr. Chockalingam is also the Founder and Chief Architect of PlanVida, Valtitude’s cloud-based supply chain planning platform. Mark has over twenty years of consulting and corporate experience in Predictive Analytics, Sales Forecasting, Supply Chain Optimization, and Integrated Business Planning. Mark has consulted for many marquee names including Wyeth-Pfizer, Miller SAB, FMC, Labatt USA, Pepsi Foods, Schlumberger, Honeywell, Facebook (now Meta), Qualcomm, Tropicana Brands, Prestige Healthcare, Cuisinart, Abbott, and Mars Petcare, among others.

Why Defaulting to Heuristics in Constrained Supply Networks Costs You

By |2026-06-10T14:48:24+00:00June 10th, 2026|Categories: Blog|

SAP IBP Worst Practice #5: Heuristics on high gear ⚡ Fast planning ≠ smart planning. A lesson every supply chain team eventually learns the hard way. A typical worst practice in SAP IBP implementations: using the Heuristic engine in highly constrained, [...]

SAP IBP Best Fit Forecasting: How Poor Model Pool Design Breaks Your Demand Plan

By |2026-08-18T09:14:27+00:00June 9th, 2026|Categories: Blog|

Worst Planning Practices in SAP IBP — WP #2: A "Best Fit" Model Pool with No Design Thinking Continuing our Worst Planning Practices in SAP IBP series — The Best Fit configuration checked all the right boxes during implementation, [...]

Implementing SAP IBP Inventory Optimization in CPG: 5 Keys to Faster Time-to-Value

By |2026-08-18T09:25:32+00:00June 2nd, 2026|Categories: Blog|

Implementing SAP IBP Inventory Optimization in CPG — what actually works Most implementations take longer than they should — not because the technology is hard, but because teams try to boil the ocean before proving value. 💡 Secondly, the [...]

SAP IBP Demand Model Setup: What Most Planners Miss Across All 4 Steps

By |2026-08-18T09:35:27+00:00April 27th, 2026|Categories: Blog|

#Demand_Modeling_in_SAP_IBP Three steps involved in setting up a Demand Model in SAP IBP are described in this modeling primer videos for Demand Planners. Step 0 — General Settings surfaces the key configuration parameters: planning horizon, time profile, aggregation level, [...]

Beyond the Crystal Ball: Generating a Modeled forecast in SAP IBP is straight forward!

By |2026-08-18T09:45:56+00:00February 18th, 2026|Categories: Blog|

In an era of relentless market shifts, a "good guess" is no longer a viable strategy for supply chain leaders. At Valtitude, we recognize that moving from reactive firefighting to proactive planning requires more than just a software license—it [...]

Optimizing Supply Chains with SAP IBP Segmentation

By |2026-08-18T12:44:40+00:00November 4th, 2025|Categories: Blog|Tags: |

Effective supply chain management demands both efficiency and precision. At Valtitude, we combine SAP Integrated Business Planning (IBP) with a sophisticated segmentation algorithm to classify products and the product-customer matrix. This structured approach enhances both demand modeling and inventory [...]

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