Dr. Chockalingam

About Dr. Chockalingam

Mark Chockalingam is the Founder and President of Valtitude, a strategy and solutions consulting firm headquartered in Boston, MA, specializing in Demand Forecasting, S&OP, and end-to-end supply chain transformation. Founded in 2004, Valtitude serves Fortune 500 companies and mid-market businesses across industries including Pharmaceuticals, Consumer Products, High-Tech, Food & Beverage, Aerospace, and Oil & Gas. Dr. Chockalingam is also the Founder and Chief Architect of PlanVida, Valtitude’s cloud-based supply chain planning platform. Mark has over twenty years of consulting and corporate experience in Predictive Analytics, Sales Forecasting, Supply Chain Optimization, and Integrated Business Planning. Mark has consulted for many marquee names including Wyeth-Pfizer, Miller SAB, FMC, Labatt USA, Pepsi Foods, Schlumberger, Honeywell, Facebook (now Meta), Qualcomm, Tropicana Brands, Prestige Healthcare, Cuisinart, Abbott, and Mars Petcare, among others.

Demand Consensus and Demand-Supply Resolution in S&OP

By |2023-12-28T15:46:31+00:00November 9th, 2023|Categories: Blog|

Continuing on our discussion of Demand Consensus, I want to contrast Demand Consensus and Demand-Supply resolution. Here is our model of the monthly S&OP Cycle. S&OP Planning Cycle from week 1 thru Week 5 starts with KPIs and Statistical Demand Baseline in the first week and ends with the Executive S&OP Meeting in Week 5. In week 1, Demand [...]

From Confusion to Clarity: Understanding Demand Consensus

By |2023-11-09T14:45:50+00:00November 3rd, 2023|Categories: Blog|

As we observed in other posts on Linked-In and forums such as Medium, there is a lot of confusion on what Demand Consensus means. Some first principles: Demand Consensus is not matching Demand with Supply; in fact trying to match Demand to supply is counter to everything S&OP stands for Demand Consensus is not agreeing with the Supply Planner [...]

How do you Evaluate a Sudden Demand Spike communicated by your Salesperson within Lead Time?

By |2023-11-03T15:51:07+00:00November 3rd, 2023|Categories: Blog|

How do you evaluate a sudden demand spike communicated by your Sales person within lead time? This was an unforecasted surge in demand. Most companies freeze the next month or next three months from Sales Forecasting input. Sales Managers are allowed to change forecasts only outside the three month demand horizon. I am not sure if this is a [...]

Concurrent Planning vs. Traditional Sequential Planning: A Comparative Analysis

By |2023-10-10T09:43:33+00:00August 9th, 2023|Categories: Blog|

Amidst a dynamic business environment, selecting the most effective planning approach can significantly impact the success of your initiatives. Two prominent methodologies - Concurrent Planning and Traditional Sequential Planning have emerged as popular choices for optimizing project execution. As decision-makers, understanding the nuances of each method is vital for making informed choices that align with your organization's goals and [...]

Navigating the Challenges of Supply Chain Disruptions: The Crucial Role of Safety Stock Management

By |2023-10-11T14:17:57+00:00July 28th, 2023|Categories: Blog|

In the fast-paced and ever-evolving global landscape, supply chain disruptions have become an inevitable challenge for businesses across industries. Whether caused by natural disasters, geopolitical tensions, pandemics, or unexpected events, these disruptions can significantly impact supply chain operations, customer satisfaction, and your company's bottom line. As decision-makers, it is essential to implement strategies that safeguard the resilience of your [...]

Major Roadblocks to Capturing True Demand

By |2026-01-19T10:38:33+00:00March 20th, 2023|Categories: Blog|

In the post-pandemic World, it’s becoming increasingly important for companies to capture true demand – what the customers really wanted to buy rather than observing just what was shipped Understanding customers’ preferences and buying behavior is essential for staying competitive and meeting their needs proficiently. However, there are several major roadblocks that can prevent businesses from understanding true demand: [...]

Global Supply Chain Challenges 2023 – Preparing For The Storm

By |2026-01-19T14:08:34+00:00November 14th, 2022|Categories: Blog|

There are major headwinds facing global supply chains heading into 2023. Are you ready and prepared for the storm? Here is a summary of the major threats that we need to address… Valtitude/Demand Planning LLC is a consulting boutique comprised of seasoned experts with real-world supply chain experience and subject-matter expertise in demand forecasting, S&OP, Customer planning, and supply [...]

How Zillow’s Home-Buying Business Blew Up

By |2026-01-19T14:53:14+00:00November 9th, 2021|Categories: Blog|

Zillow blew up last week – shut down their home buying business division and laid off a quarter of their workforce.Why?Some data science warriors on Linked-in are waging a war on Zillow’s use or poor use of Data science and machine learning – specifically the Prophet library from Facebook, justifiably so. See recent posts by Peter Cotton, PhD and Valeriy M., [...]

Managing Sales Order Deadlocks

By |2026-01-19T14:44:13+00:00September 30th, 2021|Categories: Blog|

If your company is concurrently experiencing growing backorders and ballooning inventory, you may be impacted by Sales Order Deadlocks. Sales Order Deadlocks occur when you have multiple orders with a ship complete designation that are all waiting on some inventory that is allocated to another incomplete order. That’s a lot to parse, so let’s break it down. 1. Ship [...]

Title

Go to Top