In the Strategic Forecast process, the retail take-away is a key input. We incorporate the effects of changes in Market share, consumption patterns, and inventory cycles to model a shipment forecast. Hence this is a demand-driven pull forecast. This workshop will explain how demand forecast is modeled as a function of point-of-sale consumption forecast and changes in retail inventory. We explain the mechanics of obtaining and using syndicated POS data from sources like Nielsen’s and IRI.
Retail Forecasting
Description
You Will Learn:
- The details of Share calculations and inventory cycles
- The consumption forecast model using POS data
- The effect of Promotional spends on Market Share
- A simple model of Marketing Mix and the share optimization process
To schedule a customized on-site workshop, please contact us.
Additional information
| How many people are you registering? | Group of 2, Group of 3, Group of 4, Group of 5, Group of 6, Just Myself (1) |
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