Dr. Chockalingam

About Dr. Chockalingam

Mark Chockalingam is the Founder and President of Valtitude, a strategy and solutions consulting firm headquartered in Boston, MA, specializing in Demand Forecasting, S&OP, and end-to-end supply chain transformation. Founded in 2004, Valtitude serves Fortune 500 companies and mid-market businesses across industries including Pharmaceuticals, Consumer Products, High-Tech, Food & Beverage, Aerospace, and Oil & Gas. Dr. Chockalingam is also the Founder and Chief Architect of PlanVida, Valtitude’s cloud-based supply chain planning platform. Mark has over twenty years of consulting and corporate experience in Predictive Analytics, Sales Forecasting, Supply Chain Optimization, and Integrated Business Planning. Mark has consulted for many marquee names including Wyeth-Pfizer, Miller SAB, FMC, Labatt USA, Pepsi Foods, Schlumberger, Honeywell, Facebook (now Meta), Qualcomm, Tropicana Brands, Prestige Healthcare, Cuisinart, Abbott, and Mars Petcare, among others.

From The Worldometers.Info Website, Here Is The Latest Virus Tracker

By |2023-10-10T10:47:09+00:00March 7th, 2020|Categories: Blog|

Total reported cases are 90K as of this morning. Out of which more than half of those infected have recovered completely. About three thousand died or about 3.4% of the total. Keep in mind most of the deaths have been in the early days of this epidemic in China when they were not prepared fully. And 42K cases are [...]

Certified Analyst in Demand Planning – Boston – MA

By |2026-01-19T16:17:11+00:00February 24th, 2020|Categories: Blog|

CADP is the first level of certification directed towards planners and analysts. The certification will give you a competitive edge to advance in your careers to become either Demand Planners or Senior Demand Planners. It will differentiate you from your peers and provide you the ability to navigate through both the technical and analytical aspects of the profession. Would [...]

Product Life Cycle and Trend

By |2026-01-19T16:40:06+00:00December 18th, 2019|Categories: Blog|

Managing Product Life cycle in SCM can be an intricate challenge – this is a key factor for both Demand Management as well as Supply Chain Management. And one solid sounding answer does not fit every industry. We have developed industry-specific demand and supply models that form the blue-print for our diagnostic and transformation consulting. If the proposed solution [...]

Demand Planning Net is now Valtitude

By |2023-12-09T12:20:35+00:00November 4th, 2019|Categories: Blog|

Beginning October 25, 2019, Demand Planning.Net will be re-branding as Valtitude. We have proudly served our clients by providing usable solutions in Demand Planning and S&OP since our founding in 2004. In the last decade, we have expanded our offerings into broader areas of Supply Chain Management – Supply Network Planning, Production Planning, IBP, and Inventory Optimization – the [...]

Forecast Level Optimization

By |2026-01-21T09:55:30+00:00September 27th, 2019|Categories: Blog|

In a recent client engagement, there was some lively discussion on Demand Modeling using the Product/Customer Hierarchy. Your forecast agreement with Supply Chain and Senior Management may call for delivering a forecast at the lower level – SKU/DC etc. But this does not mean that you formulate models or conduct business reviews at this level. Also, I have seen [...]

Data Cleansing and Outlier Correction

By |2026-01-21T11:58:45+00:00September 18th, 2019|Categories: Blog|

The SCM planning solutions market is getting pretty crowded these days – almost everyone has a solution on the cloud for Demand, Supply, S&OP and analytics. As we examined the different solutions out there, we realized many of the solutions are quickly cooked up with a few basic forecast models & a replenishment planning module.One of the key criteria is [...]

The Science of Optimal Inventory

By |2026-01-21T10:30:23+00:00September 18th, 2019|Categories: Blog|

A key consideration to inventory  optimization is to have a strategic view of how to allocate your inventory dollars among different types of inventory. You can do a bottom-up analysis to understand what you need at the SKU Location level and come up with the total investment. However, this may not fit the budget. What is the science [...]

What is new in SAP IBP 1908?

By |2026-01-21T12:26:24+00:00July 30th, 2019|Categories: Blog|

SAP IBP 1908 brings some much awaited updates to the advanced supply chain planning platform.  Some are marginal enhancements while others are significant changes to the tool and is a welcome relief to many IBP  users. What is new in IBP 1908?  Here is a summary of the changes to the platform. 1908 update covers multiple touch-points:  Inventory Optimization, [...]

Demand Sensing, DDMRP vs Demand Planning

By |2026-01-21T14:06:01+00:00July 11th, 2019|Categories: Blog|

There is a lot of commotion on the interface between demand and supply in practice. Several so-called “best practices” have emerged that actually confuse practitioners. But they also provide a fat opportunity to sell newer and additional software to unsuspecting clients. Demand Sensing is one; Demand-driven “whatever” is another and perhaps numerous variations in the middle. Whatever can be substituted [...]

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