Demand Planning.Net: Are you Planning By Exception?
Demand Planning.Net
demand planning, forecasting, and exception management

Mark Chockalingam, Ph. D.
Founder and President

Marks bio pdf Bio PDF

Dr. Mark Chockalingam is the President and Founder of Demand Planning LLC, a Business Process and Strategy Consultancy helping clients across industries: Pharmaceuticals, Consumer Products, Aerospace, Oil and Gas, Chemicals and Fashion Apparel. His specialty consulting areas include Sales forecasting, Supply Chain Analytics, and Integrated Business Planning. He has also conducted training and strategy facilitation workshops for a variety of clients in the US and abroad. Mark has worked companies from the Fortune 500 such as Pfizer, Miller SAB, FMC, Colgate-Palmolive, Honeywell, Teva Pharmaceuticals, Eastman Kodak to the small and medium size companies such as Coleman, Nordam Aerospace, IMP Aerospace, Au Bon pain, New Balance, Celanese AG, Labatt USA etc.

Prior to establishing his consulting practice, Mark has worked with manufacturing companies in important supply chain positions. Mark was Director of Market Analysis and Demand Planning for the Gillette Company, now part of Proctor and Gamble. Before Gillette, Mark led the Suncare, Footcare and OTC forecasting processes for Schering-Plough Consumer HealthCare in Memphis.

Mark Chockalingam edits the Forecastingblog and also frequently writes on business strategy topics in his personal blog.

Mark has a Ph. D. in Finance from Arizona State University, an MBA from the University of Toledo and is a member of the Institute of Chartered Accountants of India. Mark currently serves as the Executive Vice President of the Boston Chapter of APICS.

Our Contact information:

Demand Planning, LLC.
26 Henshaw st,
Woburn, MA 01801

Phone: (781) 995-0685


Diagnostic |  DP Design |  Exception Management |  S&OP |  Solutions


Demand Planning |  S&OP |  Retail Forecasting |  Supply Chain Analysis:  » Value Chain Metrics  » Inventory Optimization |  Supply Chain Collaboration


CPG/FMCG |  Food and Beverage |  Retail |  Pharma |  High Tech |  Other

Knowledge Base

Planning:  » Budgeting » S&OP |  Metrics: » Demand Metrics » Inventory  » Customer Service |  Collaboration:  » VMI & CMI » Account Based Forecasting
Forecasting:  » Causal Modeling  » Market Modeling  » Ship to Share |  For Students