Planning:
Nestlé is an 'Equal Opportunity Employer' and is looking for diversity in candidates in employment.
This position is responsible for developing the sales forecasts for Nestle products and presenting them to the consensus forecasting team for review/adjustment. Through a combination of market analysis and statistical modeling, projections of future sales are built. These forecasts are then discussed with the consensus team and risks against the financial plan are highlighted. This person will use statistical models to evaluate how proposed demand events may impact sales volume. The Demand Planner will provide specialized analytical support to Marketing and Sales.
* Analyze factors that impact demand for Nestle products (i.e.,
category trends / trade promotions / competitive products / seasonality
/ retail consumption / distribution channels), and build statistical
models that quantify the business environment.
* Function as the primary expert regarding demand for Nestle products.
Use this expertise to advise the consensus team regarding how various
demand events impact sales.
* Present statistical forecasts to the consensus team. Explain business
assumptions behind the forecast and methods used to quantify each
event.
* In partnership with the Sales team, use promotion event post-audit
data to analyze the effectiveness of trade promotions. Use the resulting
insight to forecast the impact of future promotion events. Advise
management regarding which promotion vehicles would be most effective
under which circumstances.
* Develop statistical models of causal factors that have a strong
correlation to demand for Nestle products (i.e., sales of cars four
years ago drive sales of replacement tires today).
* Compare forecasts to financial budgets. Explain variances, note
uncertainty and highlight risk areas to the consensus team.
* Analyze buying patterns of key customers and predict how they
will react to incentives.
* Analyze market response to new products and use this to develop
forecasts for new items not yet introduced.
* Work with Sales and Marketing to identify opportunities for controlling
demand in the event of chronic factory capacity problems or inventory
shortages.
* Regularly validate forecast splits down to the Item/DC/Week level.
Adjust the short-term DC-Week forecasts as necessary to support
effective deployment of inventory.
* Support supply planning by communicating key issues and uncertainty
behind the forecast. Adjust forecasts mid-month when orders are
not developing as expected.
* Other functions as required.
* BA/BS required. MBA/MS desirable.
* Coursework in a combination of 2 years Economics, Calculus, and
Statistics desirable.
* Coursework in Marketing OR work experience in consumer goods Sales/Marketing
desirable.
* Strong analytical aptitude with a proven ability to analyze/interpret
data and build quantitative models of business problems.
* Excellent oral and written skills, organizational and time-management
abilities, effective inter-personal skills, and the ability to work
with personnel at all organizational levels. Flexibility and adaptability
to the demands and requirements of a fast-paced environment with
multiple demands and priorities.
* Excellent creative thinking skills with emphasis on developing
innovative solutions to complex problems that may not have one clear
answer.
* Understanding of how to collect appropriate data and calculate
the
following: price elasticity factor, channel penetration curve, market
response coefficient, cannibalization ratio, product segmentation
map helpful.
* Expertise in how to apply multiple linear regression and exponential
smoothing to consumer goods demand models helpful.
* Ability to find errors in large data sets and identify significant
data amid large volumes of routine information.
* Experience in consumer good Marketing or Sales helpful.
* Expertise in how to apply multiple linear regression and exponential
smoothing to consumer goods demand models helpful.
* Experience is calculating: price elasticity factor, channel penetration
curve, market response coefficient, cannibalization ratio, product
segmentation map helpful.
* Experience utilizing Manugistics' Demand Planning software a real
plus.
Location: Glendale, CA
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